You do not change your career by chasing a new job. You change it by changing how you see yourself within it.
That might sound abstract in an industry as practical as optics. After all, this is a profession built on measurable outcomes. Sight tests, refractions, OCT scans, dispensing accuracy, recall systems, GOC standards. It is grounded in precision. Yet time and again, in conversations with optometrists, dispensing opticians and practice managers across the UK, one theme quietly repeats itself.